UK Summer of Amex
As part of American Express’s UK summer initiative, Summer of Amex spotlighted the brand’s presence across key seasonal events—ranging from Wimbledon and Formula 1 to curated dining and travel experiences. The campaign aimed to reinforce Amex's connection to premium entertainment, lifestyle, and travel opportunities throughout the season.
Our integrated campaign spanned CTV, digital out-of-home (DOOH), and a robust paid media strategy across Meta, Reddit, and TikTok. Each placement was designed to feel dynamic, premium, and tailored to audiences engaging with summer experiences.
My role was to lead the motion execution across platforms—helping curate key photography and video moments, directing and crafting animation for social assets, OOH placementsl and the CTV spot. The result was a cohesive, high-energy campaign that brought the powerful backing of Amex to life.
